13 February 2018

London wakes up to electric bikes

Transport for London gets serious in promoting e-bikes across the city

 

TfL has long known that e-bikes make a lot of sense in trying to get more people out of their cars but seems to have had trouble figuring out how it can get involved. Back in 2015 it looked at trialing an electric version of the Santander hire bikes in Muswell Hill, which made a lot of sense given the hilly terrain and the bus ride to tube or overground train stations. This was cancelled after the tender process, apparently due to infrastructure costs. And since then municipal e-bike efforts have been at a more local or borough level, for example as spearheaded by the Zero Emissions Network.

But now TfL has teamed up with the Association of Cycle Traders (ACT) to put together a website bringing together information on e-bikes, retailers and crucially where to test ride them – it’s only in riding electric bikes that people properly understand what they are all about.

The site – at ebikes.london – goes live late February after which TfL will run  marketing and promo campaigns to get the word out. It’ll be interesting to see how increased awareness will change perception of e-bikes and will maybe reduce the number of “that’s cheating” comments that riders apparently get (I haven’t had any). The point is that e-bikes are just an alternative kind of bike and a really good way of getting around town.

PROPELLER
BLOG

ALSO WORTH
READING

25 January 2017

Propeller Bikes retail opens

New website, new venture. It could be risky starting a new blog with a prediction, though 2017 does look like it could be the year when electric bikes really take off in the UK – the tea leaves are aligning. So to build on our track record in the commercial sector and better show Londoners…

2 February 2017

Deciphering QWIC e-bike names

They make great electric bikes, but QWIC uses a somewhat baffling naming system. That is until you know how it works and then it all makes perfect sense – it’s the engineering DNA of the company coming out. So here’s the lowdown to help you work out the best bike for your type of riding. Series The letter to…